A brief overview
of our company
Welcome to Goal Commerce. We are an international e-commerce business from Regensburg, Bavaria, which is offering bike components exclusively via Amazon. The products are developed in Germany and tested by our own biker team to use the practical experience for further development of our products. Our vision is to become the leading bike component provider on Amazon Europe and North America within the next few years. We achieve this goal by offering high-grade components at fair prices and an unrivaled customer service. In doing so, a respectful interaction with each other and our environment is the key principle of our thinking and acting.

- GmbH
Limited liability company - Bike components with focus
on parts, accessories and clothing - Production facilities
in Taiwan & China - Exclusive distribution
via Amazon Marketplace
Alphatrail -
Performance Parts for Bike Bears
At the heart of our business is Alphatrail – our professional brand for high-quality bike components, including brake pads, chains, tubes and still many other related product solutions. All our components are characterized by a high reliability and longevity. We ensure this quality by conducting regular tests and optimization measures. Furthermore, our packaging as well as the handling of our products are designed for maximum user-friendliness. This way we create a sustainable brand experience with Alphatrail. Our sales channel is the Amazon Marketplace. Due to direct shipping without any intermediaries, our customers do not only benefit from low prices, but also from a fast delivery. Our brand testimonial is Daniel von Kossak, Pro MTB biker from Germany and founder of the mountain bike driving school » Rock my Trail «.
- High-grade bike components with an excellent price-performance ratio
- Pro MTB Biker Daniel von Kossak as brand ambassador
- High availability of goods and fast delivery
- Direct shipment without intermediaries
Respect & responsibility
as founding principles
We see ourselves as » home of fair & lucky brand «: For us, being fair means placing social, ecological and social responsibility over economic interests. We achieve this through fair working conditions and a respectful interaction with our employees, customers and partners as well as our environment. Donations also play an important role in this context. We at Goal Commerce have taken on the responsibility of helping people who can only participate in our society with support. For this reason, we donate part of our revenues to charities in order to promote social as well as ecological projects. Our current project is the Alphatrail fundraising campaign: We are raising money for the » World Bicycle Relief « in order to make people in developing countries mobile by means of a bicycle, thus providing them with a direct access to urgent essentials. Lucky, on the other side, for us means offering quality products that delight our customers while simultaneously protecting our environment.
Sustainability in all areas
As a young, self-financed company, Goal Commerce consistently works towards a sustainable development in all areas. Long-term business relationships and the creation of an environmental awareness for our society are key areas of our work. We focus on our strengths – from drafting over product development to international marketing and after-sales management – but are always down-to-earth. Due to our interest in innovative technologies, we always remain state-of-the-art with our working practices. On top of that, a strong team spirit, mutual respect and flat hierarchies characterize our DNA.
- Cross-divisional sustainability
- Long-term relationships with our customers, partners, producers and employees
- Environmental awareness for our society
- Innovative technologies, high digitization and automation in all business processes
- Fairness, team spirit and respect
Goal Commerce
in the spotlight
Behind our company there is a team of people with a common target: creating an outstanding shopping experience in e-commerce. To reach this goal, we are working hard each and every day – with a lot of energy, passion, motivation and joy.

Michael
Marketing &
Product Manager

Michael
Marketing &
Product Manager

Nikolai
Marketplace Manager &
Marketing

Alexander
Marketing &
Product Manager

Michael
Marketing &
Product Manager

Manuel
Product Manager &
Support

Nikolaj
Marketplace Manager &
Marketing

Alexander
Marketing &
Product Manager

Michael
Marketing &
Product Manager

Manuel
Product Manager &
Support
Within Regensburg's
center of innovation
We are headquartered in Regensburg in Bavaria, more precisely in the TechBase innovation center. This is for a good reason: In direct vicinity of universities, and with excellent public transport links, a network of technology-oriented companies and research institutes is emerging, which further strengthens Regensburg’s role as a technology base of the future. Various events, training opportunities and projects of the » Digitale Gründerinitiative Oberpfalz « (DGO, digital start-up initiative of Upper Palatinate) ensure that we always remain up-to-date with the key topic of digitization and are thus optimally positioned for the future.




How can we
support you?
Our team is always just a phone call or an email away.
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Adress
Goal Commerce Europe GmbH
Franz-Mayer-Str. 1
93053 Regensburg
Germany
Office & Support
Monday to Friday
9 a.m. to 5 p.m.(MESZ)